The Boat Logo
Way back, January of ’04. Euro Yacht – European distributors for Sunseeker, Sealine and Fereti cabin cruisers – wanted to upgrade their brand and turned to us for help, giving us free reign in the creative department to do so. As the company was the distributor for relatively high-end boat, predictable caveats applied – sleek, professional, upscale. At the end of the project our artists had created an extremely simple yet effective iconic logo. The graphic, while instantly recognizable as a boat, consists of only four graphic shapes. The forced perspective and wave graphics creates the impression of speed. This logo was selected for, and featured in, Logo Lounge 4 (published Spring 2008.) And that’s only half the story..
The Boat Logo Saga
We put the Euro Yacht logo on our website sometime that year (and through some weirdness that involved companies going under and mail not getting delivered, we ended up retaining the rights to this design.) A lot of people liked it. A lot of people linked to the portfolio page that it sat on and wasn’t long before this little fellah was #1 on every search engine if you typed in the phrase “boat logo.” Cool, right? We always figured that people who wanted a boat logo, would find ours and then hire us to design theirs.
Not exactly how things played out.
Imitation is the sincerest form of..
Over the years, the number of times this logo has been knocked-off reached almost Biblical proportions, starting around 2006, when it started to get entered into logo design contests. A lot of contests. In fact, pretty well any crowdsourcing gig that had to do with boats, marine sales companies, and even tour boat charters.
We’ve been playing whack-a-mole ever since.
Type Of Project:
A rebrand for Euro Yacht, distributors of mid to high-range boats, yachts and cabin cruisers.
Find boat logo on Google. Spin it. Squish it. Mangle it. Add new company name..
Enter it into a logo design contest having any connection to boats. Or marine things..
Different designer. Different contest. Different site..
Sometimes they win..
More than just sometimes actually..
We could go on..
And on. But let’s stop here.
Other “designers” have sold it to their clients..
You can even buy something similar through 99designs “ready-made” logo store for $99 if you’re so inclined..
See, once the logo had all references to boats, water, portholes & waves removed, it became an abstract arc design that has nothing to do with things aquatic at all. The only reason this could even considered a ‘boat logo’ is because it’s blue. And now it’s sitting on some “ready made” logo store for $99 a pop. Actually, and to be fair, the “designer” only gets 30% of that.
99designs pockets the other 70%.