Our designers were given free range throughout the project and started, as like most illustrative logos, began this one with a series of sketches and idea-doodles. In early rounds of concept sketches, we threw around the idea of having a Hawaiian themed character who could be used in various situations and activities.
Cowabunga Bay Water Park
Type Of Project:
Logo design & brand development
Logo for a water-themed amusement park in Draper, Utah. For what it’s worth, Cowabunga Bay is one of the largest water parks in the world. The park boasts as it centerpiece, the world’s largest tipping bucket, a fact that we’d use in the later stages of the logo design process. The creative brief on this project was fairly straight forward – we were to design a logo that represented the water park, appealed to kids (and their parents) and was to have a fun vibe. Colors were no object, in fact the more the merrier, but the logo had to be adaptable for a wide range of applications – everything from signage to print advertising, clothing and embroidered goods to traditional business staples.
Black & white vector versions:
Even though the logo proper is a fairly complex full-color design, it still needs to be available as a black and white greyscale for instances when color is not available.