The owners of Casa Asia didn’t want the typical Chinese restaurant logo or motif – bamboo imagery or fonts – but they were partial to martial arts themes. Often, an inexperienced designer will default to design cliches (which ARE sometimes appropriate) but a more seasoned designer will generally attempt at least a few unorthodox styles in initial workups.
The client envisioned their restaurant as an upscale version of the typical Chinese eatery and wanted their logo to reflect this company philosophy. Our designers began with a font selection and dragon graphic workups, staying miles away from the traditional oriental brush-stroke typography. The text was fine-tuned until it was the version displayed here. At the same time, our design team was throwing around icon ideas, attempting to avoid cliches – until they settled on the idea of a dragon – not the most unique idea. Accordingly, and while the concept may have been cliche, the execution had to be a slightly different take.
Or should we say take out.
A cartoon logo was out of the question, so our designers used dragon tattoos as inspiration – developing the icon you see here.
Type Of Project:
Chinese restaurant logo. A design project for upscale restaurant Casa Asia that features a classic dragon graphic done up in tattoo style. Final and alternate logo shown.
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