Chimpanzee Species Survival Plan
We featured the CSSP logo as much to tell you about the plan as display the intricate design work that went into the design. From their website:
“A program headquartered at The Lincoln Park Zoo, The Chimpanzee Species Survival Plan (SSP) serves 34 zoos across the United States to help guide the management of the chimpanzee population:
“Although our primary role is in population management, we are ultimately interested in the health and wellbeing of ALL chimpanzees, including those living outside accredited zoos and in the wild. The Chimpanzee SSP is administered under the Ape Taxon Advisory Group (TAG).
There are over 107 species survival plans covering 161 species administered by the American Zoo and Aquarium Association (AZA). Species range from lions and rhinos to toads and toucans. You can find out more about SSPs at www.aza.org.”
The cute chimpanzee (had to be the correct species) was taken from photo reference, chosen for their emotive expression. He/she was illustrated by hand – there’s auto-trace capabilities in most illustration software but the results are “iffy,” and technically hard to manage – something that’s important for a brand roll-out like this. Once converted into a vector illustration, we added the text portion of the logo as well as the palm frond background. Like any effective logo, it had to work in black & white too – a lot of correspondence and press releases don’t have the luxury of full color:
Linear logos are important too, especially for merchandising. Many applications either don’t have the availability of full-color reproduction, or it’s cost-prohibitive if they do. Linear monochrome logos aren’t simply a matter of turning color “off” – the artwork has to be carefully manipulated or you run the risk of creating an X-ray image – especially in the eyes – when dark areas become white & vice versa.
Here’s the full-blown color version again (mobile users don’t get the slide at top.)