Original charity & non-profit brand logos can be challenging to design. Designs need to be sensitive to sometimes very serious subject matter while still portraying hope and optimism. In the case of children’s charity logos, the issue is even more complex as while it’s often beneficial to include children in the design, we need to be cognizant of the ages portrayed. In the case of Tiny Umbrellas, the concept was pretty straight forward – an organization that helps shield disadvantaged families from the often ruinous costs of children’s health care and insurance.
Type Of Project:
Brand logo design project for Tiny Umbrellas, a non-profit children’s charity that aims to assist disadvantaged children and their families with health insurance & coverage. The logo needed to illustrate the charity’s purpose and feature children of a nondescript age.
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