This logo was originally conceived as an iconic treatment, but it was decided early that the font, combined with the powerful letterforms of the name itself allowed the typography to stand on its own.
The Genesis of a great logo
Many of the logo projects at our shop include some great designs that never see the light of day. Here’s some fairly nice font & icon treatments from this project:
AVIVA Capital Management
Type Of Project:
Brand & logo development for capital management company specializing in the hi-tech sector. Project features a custom font development. From original TLF archives.