As Peach Tree positions themselves as “much more than a book store”, we deliberately stayed away from any book imagery, focusing instead on the name and the concept implied. As the logo was to be used in a myriad of applications, it needed to be simple and adaptable. The client wanted a ‘friendly’ logo, yet a design that was reflective of their ‘upscale’ marketing, especially considering some of the name brands – Yankee Candle, Waterford Crystal and others – that the store carries. Once the logo was created as a simple graphic, two colors (for ease of reproduction) were selected – one, peach and the other an olive green. The highlights on the peaches are screens of Pantone colors in order to retain the design’s spot color setup (see our logo design help center for more detailed info on logo colors and setups.)
Related & Similar Design Projects
Peach Tree Books & Co.
Type Of Project:
Logo design for an up-market book and collectible store. Design features the literal interpretation of the store name – Peach Tree Books & Co.
Simple graphic accents make up the Peach Tree letterhead, business card & envelope (not show) art.
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