BBQ Restaurant logo with dancing pigs

Project notes.

The main focus of this project was to develop three unique pig mascots that didn’t have any similarities to established brands. They needed to be agnostic in terms of emotional expressions. One of them is wearing a hat with the D logo (a “kilroy was here” addition to the design.)

BBQ Restaurant pig mascots

Dissectable logo.

The logo had to work for a wide range of applications and had to be phased in over a period of time. The standalone logo (below) could be broken down even further – removing the flames – and used as a simple typographic mark.

BBQ Restaurant logo text only version

Big D’s BBQ Restaurant

Type Of Project:

Mascot & brand development

Project Description:

Logo for a BBQ restaurant featured three cartoon dancing pigs. For this project we worked with various configurations including a full version (with the pigs) and a text only version (without.) The pig characters were also used as standalone mascot on the back of business cards and other branding assets.

Type Of Logo:

Illustrative. See types of logos for details.

BBQ Restaurant business card design
BBQ Restaurant logo glam shot

Branded assets.

The logo had to work for a wide range of applications and had to be phased in over a period The project included the development of branded assets ranging from business card design to wallpaper designs that can be downloaded from the restaurant’s website. These are known around our studio as ‘glam shots’ and are included in our premium logo packages.

BBQ Restaurant logo glam shot 2
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