The main focus of this project was to develop three unique pig mascots that didn’t have any similarities to established brands. They needed to be agnostic in terms of emotional expressions. One of them is wearing a hat with the D logo (a “kilroy was here” addition to the design.)
The logo had to work for a wide range of applications and had to be phased in over a period of time. The standalone logo (below) could be broken down even further – removing the flames – and used as a simple typographic mark.
Related & Similar Design Projects
Big D’s BBQ Restaurant
Type Of Project:
Mascot & brand development
Logo for a BBQ restaurant featured three cartoon dancing pigs. For this project we worked with various configurations including a full version (with the pigs) and a text only version (without.) The pig characters were also used as standalone mascot on the back of business cards and other branding assets.
The logo had to work for a wide range of applications and had to be phased in over a period The project included the development of branded assets ranging from business card design to wallpaper designs that can be downloaded from the restaurant’s website. These are known around our studio as ‘glam shots’ and are included in our premium logo packages.
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