The logo for Premium Guard is a very simple design using standard off-the-shelf fonts (they’ve been modified slightly for legibility.) There wasn’t much choice really – the logo had to work on many low-resolution applications, specifically silk-screened on plastic for the actual oil filter casings.
There were other applications were we could be more flexible, so we also created a set of “ribboned” logos that could be utilized where color and resolution were not an issue. An example of these “ribbon” logos is shown here.
Type Of Project:
Brand development, logo & package design
Full brand work-up for a line of premium auto accessories. Project covered everything from logo and stationery design, to package design and technical illustrations.
At the time of the brand development, the oil filters where still under production (as is often the case when working with startups) so our designers created a series of technical illustrations – exploded views of the filters – using available CAD diagrams and schematics.
Oil filter package design.
The oil filter packaging was designed to be simple and bold, without much in the way of visual clutter. The full packing artwork is shown here, complete with printer die lines (in grey.)
Related & Similar Design Projects
All logo samples and related artwork presented in our graphic design portfolio are not for sale or license. Unless specifically noted, ALL company logos shown are proprietary, subject to copyright/trademark and used here as examples by permission from IP holder. Want to work with our logo design studio on your brand? Submit your creative brief and we’ll do the rest.