Animation project: Westar Media Group

For their 15th anniversary Westar Media Group were promoting a new logo (with anniversary tagline) and also wanted the logo animated for video intros and use on their website. This meant both a Flash animation and a HD video presentation. Rather than animate this logo in 3D or an over-the-top style, we took a much more subtle approach, using the built-in color transparencies that were already part of the original logo.

Working with transparency colors in Flash can be problematic and we can’t use vector based objects, especially if the colors are in multiple layers as is the case here. As the “petals” of the logo were to “pulse” – getting bigger as they do – and we had to use bitmaps, we rebuilt the logo inside Flash using artwork much bigger than needed as to avoid resolution issues. This logo was one of the designs used as a blog case study on creating HD animated logos for video using Flash.

The animation is converted here to HTML5 for responsive playback on Flash-restricted smartphones and tablets.

© Copyright

All animations & movies presented in our portfolio are not for sale or license. Unless specifically noted, ALL company logos featured in animation examples are proprietary, subject to copyright/trademark and used here as examples by permission from IP holder. Unless otherwise noted, animated logos presented were also designed by The Logo Factory design studio. Where possible, we’ll link back to the original case study in our logo design gallery.


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