The original logo for Tallen Technology Rentals was a simple, two color, flat typographic treatment. It served the audio visual technology rental company well for years, and when it came time to refresh the brand, the company opted for a slight modification – a 3D rendering – rather than a full-blown makeover.
Raw 3D Rendering
By default, most 3D rendering software creates images that are pixel-based (there are a few exceptions.) This is how the raw 3D render for Tallen looks, out of the box. Keep in mind that this artwork – unlike a vector version – would require full color printing.
3D rendering details.
The lighting effects and shadowing are rendered quite nicely, but image sizes can be limited due to resolution issues. Big bitmap images can also result in large file sizes, impractical for electronic delivery. We can have transparent backgrounds but they may feature edge “jaggies” at large preview sizes.
Usually, a 3D rendering of a logo is used for display or as a beauty shot, but in this case Tallen wanted to use the 3D version as their logo proper. To do that, we had to render the raw 3D logo into a vector-based image that could be added to branded material. Spot color reproduction is also available.
Vector version detail (wireframe mode.)
Tallen Technology Rentals
Type Of Project:
Logo design, re-design & 3D rendering
We first designed the Tallen Technology Rentals logo back in 2002. A few years back, Tallen wanted to revamp their brand and that led to a 3D development of their flat typographic mark.
Related & Similar Design Projects
All logo samples and related artwork presented in our graphic design portfolio are not for sale or license. Unless specifically noted, ALL company logos shown are proprietary, subject to copyright/trademark and used here as examples by permission from IP holder. Want to work with our logo design studio on your brand? Submit your creative brief and we’ll do the rest.