Designing effective logo systems for your logos and brands.

Decided to post this again as a follow-up to our introduction to logo colors and color spaces from last week. Been working on a full-blown feature that fleshes out logo colors into a linear narrative and in extreme detail, but that’s still a WIP (Work in Progress) and won’t get posted for another while. Thought it would also be valuable to take a look at Slideshare (now owned by LinkedIn) as it relates to marketing for clients and designers alike.

Slideshare for marketing?

Must admit I was totally out of the loop on Slideshare – this service is huge, very popular with business folks – and this was admittedly (embarrassingly) our first ever PowerPoint presentation that wasn’t created for a client. As this was an ‘on-the- fly’ experiment to test drive the platform – our results are certainly not perfect. There are some color issues (ironic considering the subject matter) and some of the type is a bit too scratchy at the size it’s featured in places where it comes up. Some of the meta-tagging stuff went awry too – I couldn’t figure out what was pulling from where – so some of the descriptions and titles are showing up as redundant in embeds. I think I’ve largely figured that out now, but can’t be bothered going back to re-do everything. All that aside, not a bad effort and next time, it should be a more efficient work-flow.

Repurposing material for multiple applications

This Slideshare thingamajig is actually a decent way to put solid information and graphics to work – I often spend an inordinate amount of time writing monster-sized articles with related graphics, but other than publishing them on our blog, giving ’em a whirl on Twitter and Facebook, never really use them to their fullest capacity. A very low time ROI to be honest, but I do it because I dig it and well, this is our blog. Slideshare allows me to distill those posts into a series of PowerPoint presentations that I can hump around the internet, dole out some info and market our shop into the bargain. There’s an added benefit too – as I create the source material in Illustrator and Acrobat, I also end up with pretty nifty source PDF docs – high rez too – that we can fire off to clients as the related topics come up. Not sure how effective the whole enterprise is, but I’m interested in seeing what sort of traction my humble musings can gather in areas outside our domain. If nothing else, it’s another arrow in our quiver for us when it comes to helping our clients market their stuff.

They should like that, right?