Quiz: Logo Oddities

Wherein we fire up a popular feature from our legacy blog. Logo and design trivia quizzes.

So You Think You Know LogosOnce in a while we run a logo trivia article or feature on the blog. Readers seem to like those, so it was a natural extension for us to roll that trivia into quizzes that we could all have some fun with. Used to be a regular feature on our legacy blog, but when we made the move a few years ago, trivia questions didn’t make the cut, partially because of technical issues and the other because of time required to put them together with anything approaching consistency. Being Friday and all, now’s as good a time as any to bring them back, so here’s the first: Logo Oddities, so named because it deals with some lesser known and sometimes odd facts about well-known symbols and logos.

What do the 3 stripes in the Adidas logo represent?

adidas logo answerr While still keeping true to this three stripes motif, there's been two major Adidas logos over the company's history. The first, the Trefoil, was introduced in 1971 when the sports company expanded into leisure wear, and was intended to symbolize the diversity of the brand. It's still used today. The second and current version (above), launched in 1997, was designed by then Creative Director Peter Moore, and incorporated the 3 stripes into a simple iconic mark. A little bit of symbolism was added to the mix, with the new company logo representing a mountain, as well as "the challenge to be faced and the goals to be achieved." While the Adidas company was formed out of an ongoing feud between Adolf and Rudolph Dassel, the animosity had no influence on the design of the current logo.

The Mr Yuk poison logo was created..

Mr Yuk symbol answer The Mr. Yuk logo was conceived by a Pittsburgh Doctor, Richard Moriarty, who created him as a poison warning for children. Before the design of Mr. Yuk, the standard poison warning label was a skull and crossbones, and Moriarity was concerned that children might confuse the symbol with the Jolly Rogers logo of The Pittsburgh Pirates baseball team. The green color theme was chosen when Moriarty was testing the logo with students, and one described a green version as "Yucky!" That's also where the name came from. Nationally, the Mr. Yuk symbol was adopted as a replacement for the traditional skull and crossbones warning label, because it was thought that many youngsters might identify the original mark with pirates and thus ignore the warning intended. Ironically, there have been several studies that found that Mr. Yuk may actually attract younger children with his comic book appeal.

Who tried to trademark the Smiley Face logo and failed?

smiley face logo answer Retail giant Wal-Mart started using the public domain Smiley Face in 1996 on promotional material, on the back of employee vests and on in-store signage. In 2005, Charles Smith decided to launch a parody site, Walocaust, to protest Wal-Mart's hiring and business practices. Wal-Mart sent Smith several cease & desist letters, citing trademark infringement and claiming trademark ownership of Smiley Face (and the five pointed star, but that's another matter entirely.) Rather than buckling under the legal pressure, Smith fought back and won under protected speech and parody with the judge ruling that Wal-Mart didn't even own the trademark rights to Smiley. Wal-Mart had tried to change that, filing an application with the US Patent & Trademark Office (USPTO), claiming that the Smiley Face was "very closely identified with (their) company" and asking to be recognized as the sole owner of the logo in the US retail sector. French company, Smiley World, filed a protest, pointing out their world wide trademarks and Wal-Mart lost on all counts The retail chain began phasing out the promotional use of the image shortly afterwards.

What does the peace symbol represent?

peace symbol answer The internationally recognized symbol for peace was originally designed in 1958 by graphic design and artist Gerald Holtom for use at a protest by the Direct Action Committee Against Nuclear War (DAC) from Trafalgar Square, London to the Atomic Weapons Research Establishment at Aldermaston in England. The symbol was later adopted by the Campaign for Nuclear Disarmament (CND) and embraced by the 1960s anti-war movement before becoming an iconic part of pop culture for over fifty years. The logo is a combination of two semaphore flag positions - the letter N (nuclear) and D (disarmament.)

The Recycling Symbol is based on the following..

recycle symbol answer The concept for the Recycling logo, designed by Gary Anderson in 1971, came from 19th century mathematician August Ferdinand Mobius, a name most of us will recognize when we talk about a Mobius strip, a strip of paper that when twisted into itself and joined at both ends forms an infinite loop (oddly, while a Mobius strip does resemble the infinity symbol, there's no correlation between the two). The Recycling logo was designed as part of a contest for a Chicago-based cardboard packaging company and is used to represent recycled and recyclable packaging and goods.