Puppy logo

Puppy logo

Type of artwork: Logo
Format: Vector
Colors: 4 color process
Software used: Adobe Illustrator
Variations: 1
About: If this little guy doesn’t melt your heart, well then you don’t have one. Created originally for a dog breeder who wanted to expand his company small business marketing presence, this pet logo preliminary almost made it as the final brand. After some last-minute discussions, everybody ending up agreeing that the logo was too breed-specific (the client wanted to feature a wide range of breeds) and the logo was reworked to be more generic to all dogs. Type can be ‘wrapped’ around central graphic and arced across banner (will need some warping).