Type of artwork: Logo
Colors: Spot color
Software used: Adobe Illustrator
About: One of the first logo ideas that was brought to the presentation stage, as per client request, only to be discarded as being too ‘stereotypical’. This logo was for a manufacturing company in Hong Kong and the client wanted to illustrate that they were an ‘idea’ company. If there’s a less original way to do so than with a light bulb, we don’t know what it is (other than a thought balloon with a light bulb in it). Gladly, the client figured out that there’s a cazillion light bulb logos out there, and this graphic was rightfully tossed. Right into our Morgue Files where you can have at it. For free.
All Morgue Files are available as .PDF and Adobe Illustrator EPS (Encapsulated Postscript) downloads. Due to the unlimited number of sizes and resolutions available, images are not available in pixel-based (raster) format (.JPG, .GIF, .PNG etc). Creating pixel-based images will require conversion from the original vector version supplied. EPS files may be compressed as ZIP files and will require the appropriate expander program. All Morgue File artwork, logos and icons are free to download and use, but there are a few conditions.