google-font-explanation-PDF

Nobody asked, but we tweaked it a little..

Yesterday, we discussed the new Google logo and “Product Sans,” the font it’s made from. I also wrote that there was something minor that bugged me about the visual relationships between the various letter forms.

That hasn’t changed.

Now, you can download a PDF that explains the rationale behind the font. All fine and dandy I suppose, especially the bit that explains the philosophy about the new design:
google-font-explanation
Let’s read what it says:

“Our logo is built on the mathematical purity of geometric symbols. Product Sans reflects this, but makes optical corrections for legibility.”

The mathematical purity of geometric symbols. Pretty solid stuff. If we break down the new logo into its basic “geometric shapes” ala the diagram above, that would mean this:

geometric-google-logo

Groovy. If that were the case, I guess I wouldn’t be nitpicking. But it isn’t. Here’s how those “geometric circles” (with “optical corrections” I guess) actually play out in the logo:

geometric-google-logo-two

And that’s exactly what’s been bugging me:

google-logo-with-overlay

At the risk of sounding like a whiny know-it-all, I took the liberty – yeah I know, nobody asked – to fix the Google logo using their own self-professed design rationale, minus the optical corrections. Here’s what we end up with:

fixed-google-logo-font

Let’s compare with the actual, real logo:

fixed-google-logo-comparison

A subtle change to be sure, but it doesn’t set off my OCD like the actual one. I might even be tempted to change that ‘e’ too. It’s almost like its arm is cut off too soon. Anyhoo, far be it for me to harp on a multi-gazillion dollar empire that basically owns the internet but for consistency, we’ll also need to fix the ‘G’ icon that’s now showing up in your browser tab. Using the “geometric circles” criteria, the icon is now perfectly square, which works with a 16 x 16 format for a flavicon. Like so:

fixed-google-icon

Now, having performed this completely pointless excerise, I can forget about the entire thing and go about my day.