Logos & Toys
Toy brands, toy company & toy store logos
The toy industry, rather than the ‘warm and fuzzy’ preconception characterized by Gepetto and Willy Wonka, is actually a cutthroat and fiercely competitive business. Competition for toy store shelf space is fierce, and today’s million units toy is tomorrow’s bargain bin special. Generally, a toy company will want killer logos for their toys – as well as their companies – as that will be the art that makes or breaks the toy packaging. Often, we find ourselves creating a logo for a particular toy months before it is manufactured. The logo is utilized on sell sheets and mock-ups which are used to create ‘buzz’ on a new toy product.
Appeal to parents & kids.
Naturally, the logo design has to appeal to kids. However, many designers forget that the logo is to appeal to the parents, often the people making the purchase. A logo design for a toy needs to be adaptable (we’ve seen some of our toy logos on 20 foot trade show banners,) colorful and somehow illustrate the them of the particular company (i.e.: educational, electronic, etc.). If the logo is used for the toy itself, it somehow should illustrate what it is that the toy does, and to this end, often features the toy itself.