French-produced short film Logorama wins an Academy Award, beating out favorite Wallace and Gromit.
Logorama, a sixteen minute short film that pokes fun at the culture of commercialism and the impact of company logos on, well, everything, won the Oscar last night for best animated short film. Based entirely on characters and scenery created with famous corporate brands, Logorama is the profane and violent brainchild (the video above is definitely NSFW) of the Paris-based design firm H5, an outfit previously famous for its work in commercials and music videos. Accepting the Oscar for Logorama was producer Nicolas Schmerkin who acknowledged the film’s three directors: François Alaux, Hervé de Crécy and Ludovic Houplain
No logos were harmed?
“It doesn’t look like it, but it’s a French film” said Schmerkin, telling the live Oscars audience and TV viewers that he’d also like to thank the picture’s “3,000 unofficial sponsors,” referring to the logos featured in the flick, adding that “No logos were harmed in the making of the film.”
Schmerkin also told the audience that it took six years to produce Logorama, “So I hope to come back here with a long film in about 36 years.”
Poor Wallace & Grommit.
Logorama beat out four-time Oscar-winning animator Nick Park, a favorite in the category for the latest Wallace & Gromit film, A Matter of Loaf and Death. For a little more back story, we touched on the Logorama Oscar nomination (you can watch the video at that link.) The movie also won the Kodak Discovery Award for Best Short Film at Cannes last year. What looks like an ‘official’ Logorama website is here. The Logorama movie poster is below. For more about the making of Logorama, there’s an interesting behind-the-scenes interview over at Creativity Online