Sport Logos. Logo Design for Sports Teams & Organizations

Sport logos encompass a wide range of industries, specialties and disciplines and over the years, our studio has developed logos for almost every sport imaginable. In our extensive portfolio you will examples of a wide range of sports and sport-related activities - baseball, basketball, football, hockey, watersports, motorsports and martial arts to name but a few. We've also worked on identities for cheerleading squads, fitness & exercise clubs and other related companies.

What makes the best sports logo for your company?

Understanding the application of a sports-themed logo is critical. If the design is to be used to represent a company, then we can generally stick to the usual design rules and applications. However, if the design is to be used to represent a sports team, then we need to approach the project from a different angle. Sports team logos need to invoke fan enthusiasm and loyalty, as well as be technically practical for application on the usual team paraphernalia - team jerseys and the like. They also need to be adaptable for marketing and advertising applications - sponsorship and advertising deals mean that these kind of identities are among the most heavily used in the industry. Scroll through our portfolio and you'll see examples of both design approaches.