Restaurant Logos. Logo design for Food Services, Bars, Grills and Restaurants

When it comes to design attitude, logos created for restaurants and food service industries have perhaps the widest range available. In no other design category does the corporate identity reflect the character and personality than that of marks restaurant logos and food service companies. The direction of the image is dictated by economical factors - does the restaurant, bar or grill wish to market themselves as an upscale trendy eatery? Or more along the lines of a budget, fast food hamburger, pizzeria, sandwich shop or grill? Does the restaurant specialize in particular cuisine - Indian, Chinese or Mexican to name a few - and are there cultural implications of same? Does the eatery wish to appeal to a conservative crowd or the weekend party market who are more likely to identify with a design that features zany characters or mascots?

Marketing & advertising using restaurant logos

Many restaurants also like to market their own line of marketing paraphernalia - clothing, mugs and hats for example, and that is often a factor in deciding the type of imagery required - a "would I wear a T-Shirt with this logo printed on it?" part of the equation. Colors play a large part of the use of the design (though not in its development - most logos are originally created in Black and White) and that would be dependant on the target audience. While conservative restaurant logo projects generally lean towards muted colors, younger, less establishment customers would generally find brighter, more vibrant color themes. More restaurant logo design samples can be found in our main galleries.