Environmental Logos. Agriculture, ecology and farm logo design.

In today's political climate, and if it's appropriate, it makes good marketing sense that a company display its environmentally friendly nature. To that end, many TLF clients want at least an environmental theme, if not an outright corporate image, worked into their new corporate identity. Especially companies that deal with such environmentally based issues as landscaping, irrigation, agribusiness, etc. Naturally, we are restricted slightly in our color uses and available selections - logos pertaining to the environment generally utilize earth tones, and more 'pastel' combinations. Unless we're dealing with an cartoon treatment, font use is usually a little 'gentler' as well. Our designers will generally opt to utilize a wider kerned, more 'open font' rather than the tightly spaced typestyle of say, a hi-tech logo or an logo for a retail sales company. Any accompanying icon or illustration will generally be a 'back to nature' approach, and can border on the 'rustic'. That's NOT to say logos with an environmental theme need to be boring - just like any business category, these companies are hoping to portray professionalism, trustworthiness, and an attention to detail. Their logo is just an extension of that, albeit with an environmentally friendly theme.