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Main Case Study: Altrasoft Software Engineering
About: Business, Engineer, Icon, Swirl |
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| Software logo design originally featured on our site from 1996 to 2002. More recent examples in our Logo Gallery. |
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Software logo design - Altrasoft Software Engineering.
Behind the Scenes: Back in 1996, AltraSoft were on the cusp of the open source movement (there's a French company bearing the same name today, but they have nothing to do with the original software developers) and wanted a logo that reflected the frenetic activity that their activities entailed. This design came about as a result of dozens of sketches and doodle (luckily enough - we avoided the globe and swoosh deal for this particular case study) and is meant to indicate movement, global, hi-tech (buzzwords from the original project submission). In those days, purple and teal was a very 'in vogue' color combination - it was also the corporate colors of The Logo Factory at the time - and seemed perfect for the hi-tech startup (this was also at the very beginning of the so-called dot-com era). The font selection was arbitrary - based on the favorite fonts of the designer, and while it's generally not a good idea to feature bold condensed and standard extra-bold typography in the same word it seems to work here. The font treatment, as well as the color break, split up the word nicely into it's various components. The tag line was added later - and though the spacing is a little 'tight' - heavily kerned - by today's standards, the logo still stands up quite nicely. The Logo Factory went on to design a plethora of marketing and promotional material for AltraSoft including CD covers, Presentation folders and manuals. Some AltraSoft brochure cover examples and artwork can be found as examples in our design services section.
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 Look at our portfolio offline and on your own time. Download Logopalooza our free logo book - contains dozens of examples, case studies and thoughts on logos.
Visit The Logo Factory Morgue Files. Download free logos and artwork. EPS and PDF formats. We never use templates or other 'cookie cutter' solutions in any of our projects. Read why The Logo Factory is a clip art free zone.
The original Daily Logo. Since 2003 - Served fresh (almost) daily and chock full of logo goodness. Featured as part of our studio blog. |
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| Related case studies & logos from our other Design Galleries. Click on mini thumbnails for details, project information and/or full-size image. |
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| Use this guide to determine package(s) required for this type of logo. Click Here for icon explanation. |
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| We can design your new software logo design - work with The Logo Factory® team without ever leaving your desk! Click here to submit your New Logo project. See our Logo Packages for all available pricing & options. New to the process? Some things you should know about Online Logo Design |
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