Bull & Goat logo - Coffee House & Cafe.

Behind the Design Scenes: This is one of our staff favorites (designers at The Logo Factory tend to favor illustrative designs) and a logo that was featured on our web site case study section since 2001 The Bull and Goat logo is a perfect example of what is possible with restrained illustration combined with a solid concept (for a much simpler approach to coffee logos, see Starnut Gourmet Coffee). The name of the coffee shop was already established, so it was up to our designers to develop a heavily stylized set of mascots to fit the bill (photo reference was discarded in order to make the logo as unique as possible). Positioning had to be just so, lest the multiple focus points confuse the design so both animals feature a 'head's down' stance - in simple terms, they are 'looking' at the company name. The bull and the goat were then placed around a fairly simple coffee mug and the logo font treatment worked up - a combination of off-the-shelf font sets and custom typography. The various components were then 'shielded' - placed inside a graphic (a 'badge' if you will) to 'hold' them together as a cohesive unit. The coloring is, as you might guess, based on various types of coffee, and while the logo features blends, they were kept to a minimum (as the logo was to be reproduced on various logo apparel, a simplified version, without blends, was required. The difference between the two is negligible). In order to fill up some negative space in the bottom of the icon, some rudimentary coffee beans were added (though in the final logo they were removed at the request of the client). For similar coffee shop logos, see coffee company logos, The Bean Coffee Shop and Forest Hill Coffee.

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