Dog logos - Gear Guard Sports Equipment.

Behind the Design Scenes: Gear Guard Sports' main product is an equipment bag (while primarily designed for hockey, it has a myriad of sports-related uses) and the firm wanted a design that would both brand the company, and serve as a logo design for the product itself. Our designs starting kicking around concepts, hapless hockey player, brutish football player but, the one everyone loved was that of a bulldog logo, a creative workup of a ferocious canine guarding the sports equipment from any would-be interlopers. This couldn't be just any bulldog - nosiree - it had to be your typical cartoon logo, huge spiked collar, exaggerated jowls, - the works. Our illustrators set to work, and after a series of preliminary sketches and drawings, finalized on the fierce looking mutt pictured above. A blocky, extra bold logo font was selected (the logo also had to reproduce on some fairly 'clunky; media so a bold font treatment was apropos for a variety of reasons). We also figured a stark color scheme fit the bill - no pastels allowed here - due to both the subject matter and the target audience - red and Black is a perennial favorite. A dog of this nature is not uncommon - is is the execution of the design that makes the difference - see Big Dog Car Audio and Husky Financial Group for examples of canine themed brand developments handled in completely different styles.

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