Leaf logo - New Leaf Landscaping Company.

Behind the Design Scenes: Sometimes, when it comes to corporate identity logos, simple really IS better. And here's a perfect case in point - the corporate logo for New Leaf Landscaping company. Rather than a full-blown illustrative or iconic treatment, our designers opted to portray the landscape theme in the least complex way imaginable - a simple text treatment with the hint of a leaf. The irregular line under the font treatment was designed to represent the literally translated concept of a 'landscape', while the colors - blue and green - tied in nicely with the outdoors theme. The advantages of a simple corporate identity are many, but specifically for New Leaf - easy reproduction on the side of the company's fleet of vans, ease of BW reproduction in flyers and sell sheets and very little detail to 'gum' up in telephone directory advertisements. That's not to say that iconic and illustrative logo treatments can't work but as with any corporate identity project, it's important to plan out main uses of the logo, and develop the identity based on that. And just because you opt to feature a leaf in your logo, doesn't mean that you can't be original. See our example of Sprout Online for a different take on leaf logos.

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