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Main Corporate Identity: The Music Cellar
About: Record, Store, Shop, Records, Music |
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| Record Store logos originally featured on our site from 1996 to 2002. More recent Company Logos here. |
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Record Store Logos - The Music Cellar.
Behind the Design Scenes: The Music Cellar is an example of a corporate identity that plays off the company name -which is itself a double entendre (we're not taking credit for the name invention - that was the pervue of the client. Our task was to turn the name into a visual identity without the usual corporate trappings). The client prided themselves in the fact that their record store was in the basement portion of a retail complex and wanted both their name (cellar as in 'seller' - get it?) as well as their visual identity to illustrate no only what the company did, but the type of location involved (The client also asked our designers to develop a line of store themed t-shirts featuring a corporate identity variant that asked the question - are YOU a Music Cellar Dweller? - see inset). Rather than featuring records, CDs and other music recording paraphenalia, our designers took the original project brief to heart - creating a logo that very specifically ilustrated the store's location. The graphics in the identity were kept to a monochromatic (black) theme, with the only available light sources at the top of the stairs (and a naked light bulb). Not your average corporate identity, but one that was meant to appeal to a farily youthful audience (late teens and early twenties). The 'ragged' font was worked up as an additional appeal to the record buying public - rather than a gleaming corporate typography treatment which would have wrecked the basement motif. The Music Cellar was featured in our Daily Logo Feature (along with some additonal corporate identity material - see record store & label logo here).
Next: Gorilla Logo |
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 Recording artist, label or entertainment company? You'll probably need a new music logo design to start making some advertising noise.
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Every on of our logo design samples was developed in our online studio. Log in to view your preliminary concepts, revisions and then download final files.
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New to the process? Want to learn how we create such great logos? Tips, and advice - from the very same people whose work you're now viewing. |
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| Related music and record company corporate identity logos from our online studio gallery. Click on mini thumbnails for details, project information and/or full-size image. View logos by industry here. |
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| Use this guide to determine package(s) required for this type of Record Store logo. Click Here for icon explanation. |
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