Fishing Logos - Go Sport Fishing logo.

When one thinks of a sports logo, we generally think in terms of a sports team or franchise. However, as in most logo design categories, there are a multitude of logos that would qualify as having something to do with sport, and in particular, sports marketing. Such an example is the logo for SportsFishing.com (a now defunct web portal). In terms of this logo, the client wanted a traditional graphical approach, incorporating a fish and bobber, two mainstays of angling. A slight hint of an old school 'swoosh logo' indicated that the company had to do with the more high-tech aspects of sports fishing.

Inset Logo 1 - Hoopnet (Basketball, Sports) - Created in 1998, Hoopnet is one of our most, ahem, 'imitated' logos. For a sports themed design, Hoopnet is elegant in its simplicity, yet complex and rich enough to be a site visitor favorite. As with the SportsFishing.com logo, Hoopnet has a simple swoosh which remains effective despite the high-fatigue factor of the 'swoosh' phenomenon of the late 90s. The basketball, despite its simple appearance, is actually a highly rendered illustration, and accordingly this logo does is not applicable to all types of media without the use of full-color printing.

Inset Logo 2: ABWF Sport Fishing - This logo was to be used in the marketing and branding of the ABWF - Alliance of Baffled Wade Fisherman -and their web site. The web site provides fishing reports for the Texas Gulf Coast as well as tips and tricks for catching more fish and helping members improve their angling skills. The ABWF prides itself on being a very knowledgeable group committed to preserving our resources.

Next: TV & Television Logos