Microphone logo - Newsmark Communications.

Newsmark offers media relations (media training, story pitching, interview preparation) and editorial/journalistic services to a variety of daily newspapers, trade publications and corporate clients across North America. The logo was to illustrate the company's 15 years experience in/for TV, radio and print newsrooms, including CNN, CTV, CBC, The Washington Times, Atlanta Journal-Constitution and a slew of trade magazines. The design was to be 'folksy' enough to portray a sense of "Solid. Reliable. Credible. Making headlines. Making news. Breaking news. Telling a story". To accomplish this, our designers chose an old-fashioned radio microphone as part of the logo, in order to reflect an old-world sense of ethics and reliability. See also TPC Communications for another treatment.

Inset Logo 1 - Freebee Pagers (Telecommunication logo). The FreeBee pagers name worked from the term 'Freebie' - which in turn reflected the company's business, giving away free pagers with limited pager service contracts. The logo was designed to be humorous, light hearted and appealing to the under-30 crowd. The brand had to be simple enough, as well as designed in two colors, in order to reproduce economically as an on-pager sticker. The FreeBee character main character was also used in Flash logo animations. brochure designs and advertisements. Unfortunately, this company was a casualty of the Dot-Bomb phenomenon and is no longer around, while the FreeBee character design once again belongs to The Logo Factory.

Inset Design 2 - Galactic Communications & Internet Hosting. The design brief for the Galactic Communications logo was fairly simple - " Due to the fact that the company name is Galactic Communications, we want our corporate idenity to tie into a space theme. Stars, planets, etc. Very Hi-Tech look." Florida based Galactic Communications - a provider of Low and High-Speed Internet Access along with Web Hosting, LAN/WAN Networking and Discount Long Distance Telephone Services - had set the bar. So it was up to The Logo Factory to deliver a design that incorporated a 'globe and swoosh theme, albeit with a creative twist that avoided the overworked swoosh phenomenon from the later '90s. A roughly hewn font style created the logo, and it would appear we turned in a design that the client had envisioned. Not quite the elegance of the main microphone, but tasty nonetheless...

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