Food logo - Wild Hog Foods.

Adding an animal mascot or cartoon character to a food logo always presents a quandary. If the designer is not extremely careful it might appear that the animal is a) eating or cooking itself or a cousin, b) happy at being presented as a food dish, or c) promoting its own demise. Or a combination of all three. It's best that the animal included remain passively uninvolved, and worked into the design as a visual spokesperson. In the case of the Wild Hogs pig logo, we created a nifty little mascot that simply gives a thumbs (hooves?) up to the company image. By developing animal logos and characters of this nature, we can also incorporate him (her?) in various environments and situations for a wide variety of marketing & advertising opportunities.

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