Candy logos - Greenbriar Confections - Quality Sweets & Candies.

About: Logo for candy company, manufacturer and distributor. The creative brief for Geenbrier Confections was quite simple. The client wanted a corporate identity that was reminiscent of candy companies and stores from 'earlier days' - a 'down home' image that reflected the company's mantra (Quality Sweets at an Honest Price). Rather than developing a complex character or cartoon logo, our designers decided to work with text only - the brand mark also needed to reproduce fairly small on candy wrappers and packaging - and needed to be applicable for a wide range of candy products. A simple text font was selected, and the company motto placed inside a banner graphic. In order to make the brand as versatile as possible, it was developed inside a solid color 'shield'. The background stripes of the shield were created as a 'hat tip' to candy stores in the 50's and 60's - this pattern was very prominent in store awnings and decor. See this real estate logo design for a look at a brand that began with a similar creative brief.

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