Car logo - Toyota West Auto Dealership logos.

Client: Toyota West Auto Sales
Design Category: Car, Sales, Dealer
About: Logo design for Toyota West - a new automobile dealership located on the west side of the Phoenix, Arizona metropolitan area..

Logo Brief: The 'West' in the dealership's name refers to it being on the west side of town, so the client was looking for "some type of compass graphic or Arizona-Western graphic" to be part of the brand for the newly opened car dealership. The car sales market is becoming increasingly sophisticated and competitive, and as such many dealerships are opting to create their own corporate identity, rather than relying on the head office of the automobile manufacturer. Getting involved at the ground level generally saves time, is less expensive, allows the dealership more flexibility. It also allows the client the chance to inject a knowledge of the local area and the related themes into the brand artwork itself. This appeals to many potential customers who like to 'buy local'.

Our design studio regularly develops automobile themed logos for car dealerships, at bitht he end user and advertising agency levels.

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