
Pet Services logo - Scoopa da Poopa Dog Cleanup Company
Client: Scoopa da Poopa Pet Services & Waste Cleanup.
Design Category: Pet Services
About: New company providing residential and commercial pet waste cleanup and removal service. Primarily dog-waste cleanup, but could extend to litter box cleanup. We service lawns 1X or 2X per week and do one-time cleanups as well. Benefits of our service: Sanitation, reduced smell, neighbors happy, no attraction of pests (flies), no ground water pollution, spread of feces borne diseases is minimized/eliminated, no stepping in it, family can enjoy backyard again, improved lawn health/appearance..
Logo Brief: "...OK to use humorous imagery in logo design - as long as tastefully done. Nature of business requires sense of humor on both client and service-provider parts. Theme should fully and clearly communicate what the service does - we clean dog-poop from peoples homes and commercial accounts (apartments, parks, etc.). The logo design must communicate this instantly. Themes to describe our desired corporate image: Bold, clever, courageous, humble, reliable/dependable, new, empathetic, grounded, disciplined, good-natured, natural but not organic, new. Target consumer: Female (both working and non-working). 25-45 years old. May have kids, or career, or both. Target leads busy life, has little time for this task and seeks our services because of this, or because the task is just too revolting for them. Mid to upper income. High school plus education. Suburban versus urban. Not rural."
Scoopa da Poopa business card (version)

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