Pet logo - Puppy World logos

Client: Puppy World.
Design Category: Pets & Pet Services
About: Logo design for service aimed towards dog breeders in the USA (largely adult female demographic) to list their pet puppies for sale on DB driven site.

Logo Brief: The client pretty well knew what they wanted - "The name of the website will be "Puppy World" which sounds like *the* place to list a puppy or find one for sale. We would like a brand that somehow made people feel that they had arrived at the only place they need to visit when buying or selling a puppy. We're hoping for the logo design to give a friendly but professional impression."

To fulfill our design mandate, our designers used custom fonts for puppy paw prints (all together - awhhhh) and the pastel colors help elicit a 'warm and fuzzy' image in this whimsical pet logo. A high eye level, and partially blocked viewpoint was selected for the central illustration, in order to give the impression of a little dog that you simply couldn't leave behind ("pick me, pick me!"). One of our 'cuter' outings, and overall, we think we met the client's challenge. However, it should be noted that this design wasn't selected as the final brand for this project, so we've added some of the concept work to our Morgue Files were you can download versions of the logo shown above.

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