
Design your own logo - Texas Race Floors, Automotive Flooring.
Client: Texas Race Floors
Design Category: Automotive, Dealership, Racing.
About: Letterhead & Logo design for Texas Race Floors - company specializing in automotive & race car flooring. Used in showrooms, and in displays of top-end automobiles at dealerships.
Logo Brief: When it comes time to design your own logo, it's always best to develop a game plan - including theme, market and planned usage for your brand. Texas Race Floors were looking for a brand development that encapsulated a professional image, while still appealing to "race" minded customers interested in cars, motorcycle and motorsports. The client also wanted a logo that could be summed up as "racy, flashy and impressive". Accordingly, our designers developed a simple geometric icon that represented the interlocking pads that make up the flooring. The Texas Star portion of the design was a bonus addition that thrilled the client. The design is spot color, yet makes use of several tonal screens to give it a little more depth.

Letterhead design - Two color artwork for letterhead design, business card and envelope. Blends and tones indicate motion and speed. The business card design featured a one color back print with the company's tag line 'Floor It!'
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