Financial logos - Milepost Financial Planning.
Client: Milepost Financial Planning
Design Category: Accounting, Accountant, Consultant.
About: Logo design for a Milepost Financial - a comprehensive personal financial services firm. Milepost seeks to help people plan everything from retirement to insurance to educational funding and more.
Logo Brief: According to the client brief "The name of this firm reflects the recognition of concerns many people have when contemplating a true financial plan. Milepost Financial Planning seeks to act as a guide and partner along your financial journey. Like a welcome milepost on the side of the road that may guide you in the right direction, tell you if you are on the right path, or indicate how much further you have to go to reach your destination, we want to be your financial milepost". Generally speaking, any accounting logo for a bank or financial institutions eschew the use of illustrative imagry in their logos. Most opt for text treatments, or at the outside, simple iconic treamtments. When dealing with OPM (Other People's Money) it's desirable that the corporate identity invloved reflect stability, conservatism and reliability. Such was also the case for Milepost Financial, but they also wanted their mark to tell a story - to sum up the company mantra in a visually metaphoric way. To that end, our designers created the graphical image previewed above. In order to avoid a 'woo-hoo' factor creeping in, we opted for simple flat colors, and an almost iconic rendering of a curve in a highway. We selected a simple serif font, often used in 'traditional' logos, as to not complicate the image.
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