Client: Set & Swim Aquatics. Design Category: Swimming & Water Education Training. About:Logo design for Set & Swim Aquatics - a swim school. 70% of enrolled swimmers are children starting at 6 months. Features learn-to-swim, competitive, family, exercise, scuba, water safety, physical therapy, sports medicine and lifesaving (i.e. full service)..
Logo Brief: Set and Swim wanted a 'calm and relaxed' logo, and a design that would put their clients at ease with the idea of being around water. The coaching concept of the company revolved around a persons relationship with the water, and this was to be portrayed in the logo. A very simple iconic treatment was selected (this logo can be reproduced in any medium) and a very simple font was added. A classic example of 'more is less'.
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