Educational Toy Store Logo - Wowy Zowy Toys.
Client: Wowy Zowy Toys
Design Category: Toy Store
About: A corporate logo design Wowy Zowy - Toronto based toy company and store specializing in learning and educational toys.
Logo Brief: Creative strategy: "Fun, without being frantic. Parents tend to prefer "learning & educational" toys.
"We like to think that learning is fun, and for children fun (playing) is learning and educational. Logo will appear in settings with highly saturated color treatments of toy company packaging - often in primary colors. Every toy purchase, on some level or another, is a transaction of joy - a gift to a child for an occasion, or merely for the pleasure of giving".
"Company Overview: Our mission at Wowy Zowy Toy Company Inc., is to be the retail store of choice for toy consumers who value toys that are informative, evocative, inspiring, educational and most of all - fun. Wowy Zowy is also a store where consumers can consult with the experts on all matters of art, science, music, technology, fantasy and fun."
The Wowy Zowy logo can now be seen on the company's Toronto store signage.
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