Bar logo - Soupy's Tequila Shack Bar & Restaurant.

Client: Soupy's Tequila Shack Bar & Restaurant
Design Category: Bar
About: Logo design for Soupy's Tequila Shack - a newly opened bar/tavern restaurant.

Logo Brief: When Soupy's Tequila Shack approached TLF for the brand on their new bar and restaurant, they already had an idea of what they wanted - as their client brief outlined - "the word Soupy's to appear larger and Tequila Shack to appear smaller. We want the "S" in Soupy's to be a turquoise tequila worm with sunglasses and a big smile. Other than that, I'm open to ideas. I want a "cartoonish" look to the logo."

Once our designers had created the Worm cartoon character, it was much more developed than the client had envisioned and subsequently became the central theme of the logo (and the restaurant itself). Developing a cartoon logo for any brand development project can be a daunting task, for anyone but the most experienced designer. The logo has to be simple enough to be reproduced on a myriad of media (in this case, patron and staff logo T shirts were of primary focus) while still being unique and sufficiently 'animated' to capture the imagination of staff and customers alike. Over the years, our staff have become quite adept at weaving cartoon characters and mascots into many types of logos and designs. See The Ugly Monkey Night Club for more zany cartoon logos.

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