Boat logos - Maryland Marina and Sailboat design.

Client: Maryland Marina.
Design Category: Boating, Boats, Recreation, Water, Waves.
About: Logo design for Maryland Marina - Family oriented recreational boat marina which provides dockage, storage, and service for both power and sailboats. Tagline for logo is 'Unique among Marinas'.

Logo Brief: Located in the Chesapeake Bay, Maryland Marina also sells used boats while the facilities offer a quiet park like setting. When the owners of the Marina came to The Logo Factory for a logo makeover, the main thrust of their design brief was portray the idea of a pleasant, fun getaway for boat owners. As the client put it in their creative brief - "We have an existing logo that has been is use for fifty plus years. We would like to update, enhance, colorize etc. yet maintain the familiarity. Possible descriptives... established, resort-like atmosphere, get away, fun, calming possible illustration elements, sunset, sailboat(s), seagulls, water (see existing logo), cattails, appeal to recreational boat owners (ages - upper twenties to retirees). Before starting on the creative process, our designers acquainted themselves with a little Marina history (from the Maryland Marina website);

Located in Middle River on the Chesapeake Bay, started its operation in May of 1946. It was founded by Edward J. Miskiewicz*, his brother, Leonard J. Myskiewicz*, and their father, Felix F. Myskiewicz*. It began as a small boat manufacturing plant under the name of Maryland Marine Manufacturing Company which built small rowboats for Montgomery Wards, Sears & Roebuck as well as the general public. The business also produced Lightning class sailboats. Throughout the 1950's and 1960's manufacturing was scaled back in favor of the development of the marina and its ancillary uses and in 1967 the final rowboat rolled off the assembly line.

In the 1960's, David F. Myskiewicz (son of Len) and Wayne E. Miskiewicz (son of Ed) joined the business full time. In the mid 70's, the marina expanded to its current 360 slips. In the late 70's and the early 80's, Ed's other two sons, Mark and Brian, joined the business full time. By the mid 1980's these four individuals of the third generation, assumed ownership and control of the business.

In 1988 Maryland Marina turned its efforts away from new boat sales to upgrading and improving its facilities and equipment. A major expansion occurred in 1992 with the opening of a new cafe which has become a very popular boating destination.The year 2007 marks 61 years of continuous operation under the management of four generations of the family.

That's quite a bit of boating history, and we're honored to be part of the new branding of the Maryland Marina.

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