Logos design - Soupy Joe's Laundromat.

Client: Soapy Joe's Laundry Service
Design Category: Laundromat
About: Logo design for Joe's Laundry Service - a professional Laundromat service with a twist - wash, dry, fold, cleaning pick up & delivery services to college students.

Logo Brief: The company overview - "We recognize how busy and hectic student's schedules are which is why our service is based on convenience, dependability, and reliability. Soapy Joe's offers convenient pickup and delivery times that are tailored to our customer's schedules. We understand how important having clean clothes are and deliver professionally washed, dried & folded laundry within 24 hours of the delivery time. Students may not have time to visit a Laundromat, so basically - our motto is 'Take a load off and give it Soapy Joe's."

The client wanted their new logos and design project to breathe 'life' to the Joe in Soapy Joe's. They wanted to design a 'bubble or a washing machine' but relied on The Logo Factory for character development. Due to the target demographic market of college students, the client wanted an image that unlike most Laundromat logos, was "fun, cool, energetic, friendly, clean, and professional."

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