Online logo - Wide Eyed Wonder Productions (Film and Cinema).
Client: Wide Eyed Productions
Design Category: Film and Cinema
About: A corporate logo design for Wide Eyed Wonder Productions - a film & cinema production company for independent movies and music videos using digital motion picture photography and production techniques.
Logo Brief: Most of the projects you'll see in our galleries were ordered via our online studio. Accordingly, we often never meet our clients face-to-face, but rely on online communication - e-mail chat and our Factory Floor client area. Thought it would be interesting to show you how a client's online project submission is translated by our designers into nifty visuals. Case in point - Wide Eyed Wonder Film productions.
The online brief for this particular project went somethine like this - "Capture the "wide-eyed wonder" that a twelve year old boy experienced the very first time he saw an amazing visual effect in a movie. The logo should indicate creativity, edginess, and innovation, without being too slick or "cold". However, it should not be too childlike either. Our target audience is 12 to 24 year olds (primarily males). Young people grow up fast today, so we want to help them rediscover the imagination they had when they were younger, but do it in a way that is still "cool". I like the incorporation of a boy's image and the dreaminess of the "Dreamworks SKG" logo, but it is a little too childlike. The logo should be able catch the attention and interest of those growing up with MTV. The logo should be able to support some basic animation, as it will be incorporated into the online video productions".
Wonder strives to create interesting and innovative short films, music videos, documentaries, and online computer animation for teens and young adults. We are not afraid of pushing the envelope. We do not underestimate our audience. Teens and young adults are more sophisticated and knowledgeable than those in the previous generations, so we want to produce material that they find interesting and thought provoking, while still being entertaining".
"Most important note - MUST have a "wow" factor!". Mission accomplished? We think so.
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