Client: Desert Living Today magazine . Design Category: Magazines About:Logo design for Desert Living Today - an adult living E-Magazine for the residents of the nine surrounding cities that surround Palm Springs and make up the Coachella Valley (California).
Logo Brief: The e-magazine and newspaper is published weekly and its published goal
is to "keep residents informed and up to date on weekly basis on happenings in the Valley." Free initial subscription, with paid subscriptions to follow. The magazine focuses on six key areas - Financial, Social Scene, Real Estate, School Info, Community Info and the latest community and city news. The client was after a simple graphic design treatment with upscale, upbeat and hi-key colors to represent the sunny clime. Plam trees were always a priority and will be animated at a later date for the companion web site (alternate version shown here).
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