Marketing logo - Marketing By The Bay Promotional Company.
Client: Marketing by The Bay
Design Category: Marketing, Advertising
About: A corporate logo design for a marketing company based in Foster City, California. Marketing By The Bay is a marketing and promotions company offering clients logo clothing and other promotional sales incentive products.
Logo Brief:While Marketing by The Bay had built up a successful promotions company - furnishing clients with high-quality top quality promotional premiums at a discounted price - they had overlooked their own image going back to the company's inception. It was at the point that they didn't want to use the 'it'll do for now' design originally created. Marketing By The Bay decided it was time to redefine their logo and overhaul their own corporate identity. Realizing that they needed a design that could be proudly used on their own promotional efforts, Marketing by the Bay came to The Logo Factory for help. The client wanted a dynamic, yet simple two-color logo that would effectively, and quickly, say something about the company. A simple red and gray color scheme was selected, and a iconic treatment of a local landmark was roughed into the initial logo roughs. The Golden Gate bridge was a perfect focal point - it was, after all, the view from the company's office windows, and it instantly gave a geographic reference point. While the company sold promotional products via their web site, their 'foot traffic' was concentrated in California. And what better way to illustrate this than by the world-recognized landmark. Our designers created a linear pictograph version of the bridge, without any perspective or tonal ranges. This allowed for maximum adaptability when it came to reproduction - the solid tones (no screens) allows the logo to be silk-screened on most promotional products; form gold balls to pens, Logo T Shirts to tote bags. A graphic representation of the 'simpler is better' adage.
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