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Entertainment logo - Blue Omega Entertainment.
Client: Blue Omega Entertainment
Design Category: Interactive games & film production
About: A logo design for Blue Omega Entertainment - an independent film and interactive game production company.
Logo Brief: Blue Omega Entertainment develops games for PC, Xbox and Play Station as well as serving as a production company for independent movies - concentrating on horror, thriller and sci-fi genres. During initial creative briefs, the client that it was of critical importance to incorporate an omega symbol into and logo creation. The omega (Greek for final or last) had been a pivotal aspect of the company's brand since day one. Color choice was obvious.
This is a classic example of what's capable with vector logo formats - necessary for a wide range of applications - while still maintaining the photo realistic quality usually reserved for images that utilize pixel based formats. This isn't actually a 3D logo design at all - other than in effect - rather than being developed in a 3D modeling program, this design was created in Adobe Illustrator (as are all our design projects).
This required a fair amount of careful rendering, after initial sketches were approved. The logo was intended to invoke the image of a very high-end professional outfit, as Blue Omega would be competing against other some fairly major entertainment companies, in a severely cut-throat industry. A logo of this nature comes with a few caveats - reproduction on business staples can be a little more pricey that your typical flat spot color design. Most material (other than BW) using the icon above would require four color reproduction. As the logo for Blue Omega (a division of another holding company) was primarily destined for use on video and flm entertainment products, this wasn't an issue.
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