Production company logos - Neurotonic Film logo & letterhead design.

Client: Neurotonic Film Produtions.
Design Category: Photography, Theater Arts
About: Logo design for Neurotonic Productions - an independent film production company.

Logo Brief: "We write and produce all of our own material. Thematic concepts of film shouldn't appear in the logo, as it isn't necessary. We are trying to create a unique image for ourselves and we want our logo to embody that image.

"I should explain those neurology concepts so you know what I'm talking about: neurons are basically hubs within the brain that control and regulate certain functions. They have a group of thin, wavy dendrites extending off the main body (they look like octopus arms) that go to other parts of the brain.

I think that the text, Neurotonic should be centralized as the most predominant part of the logo. 'Film Productions' was designed to be a subtext and therefore less emphasized."

Neurotonic weren't looking for for a conservative logo. They wanted something edgy, slick, and original that somehow expanded on the neurological theme. The logo needed to work on both white and black backgrounds.

While the logo will be utilized predominantly on the film production website, it was designed to stand on its own regardless of the medium it appears in.

(Above) Neurotonic Films letterhead and business card design - featuring 2 sided design with two unique backgrounds. As the cards are set up in a 4-up print imposition, this added 'flair' does not add to the overall printing cost.

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