Exercise & Gym logos - Better Body Fitness.
Client: Better Body Fitness.
Design Category: Exercise and Gym.
About: Logo design for fitness and workout company.
Logo Brief: Better Body's business philosophy is to provide customers with useful fitness products and information to help them get in the best shape of their life. They offer several items, including a Training & Nutrition Log Book, an ABS training video, consulting services and a web-based membership area.
Although Better Body Fitness sells health & fitness products such as The Log Book and ABS video, most of their business involves 1-on-1 work personal training through the membership area, developing long term relationships with customers who really want to make a change in the way they look and feel. The clients can then take this exercise information to their own gym.
"From 1995 to present, the look and feel of the Better-Body site has been more toward bodybuilding creating a client base of males men between the ages of 16-40. Now, Better Body wants to change the image of the site, make it attractive to both men and women. They wanted to diversify to branch out from the strictly bodybuilding and gym image, and expanding our logo 'look' to convey fitness, health, strength, motivation, knowledge, positive attitude, etc."
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