Client: Alliance Ministries. Design Category: Religious, Church, Spiritual. About: A logo design for Alliance - a Texas Based community church.
Logo Brief: Alliance Church describes themselves as "a ministry for people who don't like church.' Alliance reaches out to the "Un-Churched"- those with little or limited involvement in any religious organization. We specifically chose a nontraditional"church logo" designer because we want an identity that will appeal to those who are not necessarily ALREADY involved in their faith". The church boasts a very active web site and Internet community, so the logo was to be web friendly, as well as adaptable to print. As always, designing any logo for a religious or spiritual endeavor requires that the designer carefully consider the sensibilities of the client. Religious logos are generally more conservative that other categories and as such, a strong design will generally stand out from the pack. Many designers are timid about pushing the envelope, and end up with traditional religious symbols - that's why Alliance contracted The Logo Factory to create an unorthadox logo. We also developed an indentity for the children group housed by Alliance. See Quest Kids for more.
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