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Farm logos - Maunawili Greens Farm & Growers.
Client: Maunawili Greens.
Design Category: Farm, Agriculture, Lettuce, .
About: Logo design for an organic farm specializing in lettuce production.
Logo Brief: This design has been posted on The Logo Factory home page for months now, but up until now has never been added to any of our portfolio or galleries. Thought it would be a good idea to take a closer look at this unique work. A little about the client first - Maunawili Greens is a hydroponics farm growing specializing in growing ‘living’ lettuce and sprouts. When they first approached our studio, the client didn’t have any preconceived ideas about the direction they wanted their logo to take, and were only 'married' to once basic ‘idea’ - the design had to somehow tie into their product (lettuce and/or sprouts). Easier said than done. How does one go about creating a logo from a head of lettuce?!! A daunting task, but we think we managed to pull it off. Not without a ton of preliminary sketches and doodles - breaking down the subject matter into a series of rudimentary shapes and icons. After burning up a few pages in our respective sketchbooks, our designers came up with a very graphic representation of lettuce - pictured in black and white like this:
While we’d certainly love to take credit for being ‘clever’ with the ’star’ in the middle of the icon, we can’t. That extra bit of design ‘goodness’ came about purely by accident. Once we had settled down on the graphic, we added color (see main graphic above). Naturally, we had to go with green, and used blends to give some depth and ‘heft’ to the design. For simpler applications, the BW graphic can be utilized in monochrome or even spot color.
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