Art logos - The Art Connection Gallery & Exhibit Space.
Client: Art Connection.
Design Category: Artist, Retail, Gallery.
About: Logo design for The Art Connection - Switzerland based artist sales and dealer.
Logo Brief: With offices in Switzerland and New York city, Art Connection wanted to revamp their image and create a web site featuring (mostly) modern art, artist biographies and the like. We tried to create a logo that was 'hip' enough to be thematic of the company, yet corporate enough to appeal to the buyer's of the artists whose work would be on sale. A simple palette and brush miotif was employed, but with a simplistic and graphic rendering. The Art Connection logo fonts were kept simple, in order to accomidate the companies mutl-national, and resultant multi-lingual nature. While the four color nature of this logo would increase the cost of any stationery design reproduction, the overall look will appeal to corporate art buyers, rendering any additional cost negligable and in the long term, worth while.
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