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ABWF - Alliance of Baffled Wade Fishermen (TX) fish logo.
Client: ABWF - Alliance of Baffled Wade Fishermen (TX)
Design Category: Sport Fishing
About: A corporate logo design for a sports fishing web site and sports organization. Also found on TV via various sport fishing shows and promotions.
Logo Brief: This logo was to be used in the marketing and branding of the ABWF - Alliance of Baffled Wade Fisherman -and their web site. The web site provides fishing reports for the Texas Gulf Coast as well as tips and tricks for catching more fish and helping members improve their angling skills. The ABWF prides itself on being a knowledgeable group committed to preserving Texas fish resources. The site offers free membership, fishing reports, photo galleries, personal e-mail address, live chat room, product suggestions and ad space is for sale. The ABWF already had a rudementary logo that they didn't feel portray the scope of their organization. While initially wary of changing their logo, the ABWF approached The Logo Factory with little in the way of a preconceived idea. We decided to take an illustrative approach, and played off the Texas rodeo theme combined with an accurate rendition of a salt water redfish - (accurate depiction are critical in logos like this). The color selection of the logo was predetermined (it had to match the ABWF existing web site) and the web address was tucked into the overall design.
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